MULLER YOGURT

CAMPAIGN: YOGURT WITH BENEFITS. In the highly competitive land of yogurt, Müller, a smaller European brand needed a point of view. We created a campaign platform called ‘Yogurt with Benefits’, to emotionally connect with women and differentiate Müller as a well earned reward and helped them launch it successfully in a very short time frame. The result? Sales spiked 21%. PHOTOGRAPHY: Lisa Shin CREATIVE DIRECTOR/ART: Courtney Weinberg CREATIVE DIRECTOR/Writer: Christine Montaquila