DOVE

CAMPAIGN: SUPERPOWERED BY VITAMINS Our new Dove campaign defies beauty standards and gravity. It elevates Dove into the health and wellness space with their biggest innovation in years. We created a bold, new expression for one of the world’s most famous beauty brands by capturing women’s emotions of confidence and freedom in midair with a striking modern aesthetic that elevates Dove’s beauty, health+wellness cred. DIRECTOR: Carlos Serrao&Monica May CREATIVE: Courtney Weinberg GCD/Art Donna Charlton-Perrin GCD/Copy